Without a doubt the biggest challenges facing startup marketing teams are limited budgets and a lack of resources. For these reasons, startups must be hyper focused on developing smart strategies that maximize resources and return on investment (ROI).
But most marketing teams I work with are so furiously busy keeping up the pace of activity that they don’t often have the time to take a step back and think through how they can adjust their overall approach to demand generation enabling them to do more with less.
The result is a busy team churning out lots of activity – blog posts, tweets, webinars – but not producing a lot of results.
Have you taken the time to map out your Quarterly Marketing Plan?
If not, then you should. Q4 is known for being the most overwhelming yet important sales quarter in any industry, and it can literally make or break an entire fiscal year.
Whether you’re a new startup or a Fortune 500 company, you simply can’t afford to expect to reap the rewards of the busiest sales quarter without first creating a plan.
Essentially, meeting your quarterly goal will make your company’s overarching business goals a reality.